Originally Posted by
dooley
SEO will out gun a keyword laden domain name 100 times over. thinking otherwise is just plain wrong.
Facebook, twitter, reddit, digg, whirlpool, isohunt, piratebay, google, redhotpie. None of those domains have anything to do with the content of the site.
The reason most successful sites have a strong keyword laden domain name is because the business name is similar to the industry and content of the site, and therefore gets repeated and indexed.
Cairns mowing for example, I have used a domain to match the industry, and referring to my business throughout the site also ladens the site with keywords, but having the domain name cairnsmowing.com does not influence the SEO ranking of the site.
It could be called spamspamspam.com, but so long as I refer to cairns mowing and mowing in cairns constantly through the site, I will get well indexed. Similarly, also having google places set up correctly to reflect my business goes a lot further to good SEO than a keyword laden, and back links from other sites too are more important than domain name types.