Independent LawnMowing Contractors Of Australia Forum
Results 1 to 13 of 13

Thread: General marketing

  1. #1

    Default General marketing

    Hi Guys,
    I am putting aside some cash to put into marketing over the next 12 months.

    Website - this is a couple of years overdue - Any good or bad experiences with companies or individuals you would or would not recommend.

    Facebook - this has recently been started with the wifes help. How much time, money, effort do you guys put in. What does and does not work. Should I get my web person do this as part of a package??

    Telemarketing - I have 1 or two companies that are prepared to give "qualifies leads" for specific type work and contract values. Has anyone dealt with these type before? It is obviously for commercial work.

    Flyers - Adam and Joe like doing resi work and with this being only 10% or so of our business we think its time to pump out some flyers. We have had a battery powered postie bike for a few years so we would put them out ourselves. Allows me to get off the tools a little. On the bike we should be able to drop an average 1000 flyers in 4 hrs, sometimes more.
    1 day per week during slower times sees an easy 30000 dropded yearly.
    Did about 400+ houses per hour for the charities many years ago on the actual postie bikes
    What works well for any guys that drop flyers. Been many years since we did any volumes.

    Social media Other avenues. What works well and are they cost effective. Primarily for commercial type work

    Anything I have not mentioned.

    I don't expect you guys in Melbourne to say anything that may help so no need to chip in at all - Thanks
    http://www.southeastmowing.com.au
    Mob: 0423 091 182


    http://www.southeast-mowing.com.au
    Mob: 0411 040 026


    www.facebook.com/SouthEastMowing

    http://www.secmelbourne.com.au


    ------------------------------------------------------------------------------------------------------------------------------------------------
    Learn from yesterday, Live for today, Hope for tomorrow.

    If at first you don't succeed, avoid skydiving!

  2. #2
    Senior Member RSM-Gazza's Avatar
    Join Date
    Jun 2010
    Location
    Vic
    Posts
    1,925

    Default Re: General marketing

    In my immediate estate where I live there is a huge one stop sparkling new medical complex in quite residential area. With two seperate buildings sided by side with individual waiting room foyers. They have non stop promotional advertisering on their big tv screens advertising the practices services and local business. When I’m there with my wife, everyone is watching the screens; often past there scheduled appointment. I was called to be in on it when they started it, but knocked it back.
    Best advertising I reckon as the people attending are local too you; many are elderly or single people on their own or have some medical condition that requires them to need a lawn mowing chap. But it’s needs to be a bigger medical practice. I park directly opposite one of there main gated entries and mow a lawn fortnightly. I’ve had at least 8 people ask me to mow their lawns from being parked there with the busy traffic flow of customers into the medical joint. I even work for some of the staff in the medical practice on occasions. Could be worth a look into for something similar in your area
    Cheers Garry

  3. #3

    Cool Re: General marketing

    Quote Originally Posted by RSM-Gazza View Post
    In my immediate estate where I live there is a huge one stop sparkling new medical complex in quite residential area. With two seperate buildings sided by side with individual waiting room foyers. They have non stop promotional advertisering on their big tv screens advertising the practices services and local business. When Iím there with my wife, everyone is watching the screens; often past there scheduled appointment. I was called to be in on it when they started it, but knocked it back.
    Best advertising I reckon as the people attending are local too you; many are elderly or single people on their own or have some medical condition that requires them to need a lawn mowing chap. But itís needs to be a bigger medical practice. I park directly opposite one of there main gated entries and mow a lawn fortnightly. Iíve had at least 8 people ask me to mow their lawns from being parked there with the busy traffic flow of customers into the medical joint. I even work for some of the staff in the medical practice on occasions. Could be worth a look into for something similar in your area
    Thanks Gaz.
    Funny bout that. Was contacted 12 months ago with exact thing but cut him off quickly. From memory he was a bit pissed.
    Will take a look at specific estates we will drop flyers in and see what's available
    http://www.southeastmowing.com.au
    Mob: 0423 091 182


    http://www.southeast-mowing.com.au
    Mob: 0411 040 026


    www.facebook.com/SouthEastMowing

    http://www.secmelbourne.com.au


    ------------------------------------------------------------------------------------------------------------------------------------------------
    Learn from yesterday, Live for today, Hope for tomorrow.

    If at first you don't succeed, avoid skydiving!

  4. #4
    Senior Member RSM-Gazza's Avatar
    Join Date
    Jun 2010
    Location
    Vic
    Posts
    1,925

    Default Re: General marketing

    They do engage an advertising mob to handle it. Don’t know the rates as I said no, being too busy to take on more work. I have inside contacts at this med centre, guess that helps. But it saves doing flyers and other type of client chasing. I do get a lot of people say to me. Hey I saw parked opposite the medical centre last week or when ever.
    Cheers Garry

  5. #5
    Senior Member NLALM's Avatar
    Join Date
    Jul 2004
    Location
    Newcastle NSW
    Posts
    1,690

    Default Re: General marketing

    south east I tried to pm you but your box is full

  6. #6

    Default Re: General marketing

    Quote Originally Posted by NLALM View Post
    south east I tried to pm you but your box is full
    Not any longer!!!!!!!!!!!
    http://www.southeastmowing.com.au
    Mob: 0423 091 182


    http://www.southeast-mowing.com.au
    Mob: 0411 040 026


    www.facebook.com/SouthEastMowing

    http://www.secmelbourne.com.au


    ------------------------------------------------------------------------------------------------------------------------------------------------
    Learn from yesterday, Live for today, Hope for tomorrow.

    If at first you don't succeed, avoid skydiving!

  7. #7
    Senior Member sterlo's Avatar
    Join Date
    Jul 2011
    Location
    South East Melbourne
    Posts
    597

    Default Re: General marketing

    website - clean it up mate, spam city

    facebook - join groups of buy swap sell, its **** work at bottom dollar, so is facebook in general

    telemarketers - what do u do when they ring u? that's right, hang up or politely tell them to f*7k off

    flyers - get stuck in, why not.

    social media - is basically what we do to win pissing contests.

    hope that helped mate :-)
    I spend most of my money on beer and horses, I just waste the rest....


    http://www.sterlinggardenservices.com/

  8. #8
    Senior Member geoff's Avatar
    Join Date
    Oct 2007
    Location
    Clyde
    Posts
    3,373

    Default Re: General marketing

    Quote Originally Posted by sterlo View Post
    website - clean it up mate, spam city

    facebook - join groups of buy swap sell, its **** work at bottom dollar, so is facebook in general

    telemarketers - what do u do when they ring u? that's right, hang up or politely tell them to f*7k off

    flyers - get stuck in, why not.

    social media - is basically what we do to win pissing contests.

    hope that helped mate :-)

  9. #9

    Default Re: General marketing

    Quote Originally Posted by sterlo View Post
    website - clean it up mate, spam city

    facebook - join groups of buy swap sell, its **** work at bottom dollar, so is facebook in general

    telemarketers - what do u do when they ring u? that's right, hang up or politely tell them to f*7k off

    flyers - get stuck in, why not.

    social media - is basically what we do to win pissing contests.

    hope that helped mate :-)
    What are you doing that is making you go blind!! Better stop it

    Get ya wife to read you the last line
    http://www.southeastmowing.com.au
    Mob: 0423 091 182


    http://www.southeast-mowing.com.au
    Mob: 0411 040 026


    www.facebook.com/SouthEastMowing

    http://www.secmelbourne.com.au


    ------------------------------------------------------------------------------------------------------------------------------------------------
    Learn from yesterday, Live for today, Hope for tomorrow.

    If at first you don't succeed, avoid skydiving!

  10. #10
    Senior Member geoff's Avatar
    Join Date
    Oct 2007
    Location
    Clyde
    Posts
    3,373

    Default Re: General marketing

    So Jim’s are handing there calls they can’t follow up on ..
    watch

  11. #11
    Very Helpful Member
    Join Date
    Jul 2006
    Location
    melb.sth. east
    Posts
    4,635

    Default Re: General marketing

    Quote Originally Posted by geoff View Post
    So Jimís are handing there calls they canít follow up on ..
    watch
    Love the wording 1:46 "the client can't even book someone else until you've had a chance to quote" I call B.S how do they stop someone from getting someone else from somewhere else
    I also like around 2:22-2:27 "we want only the best people,and we want you to be very,very motivated to look after our clients " note the wording our clients so it appears to me that they're not your clients but theirs
    Anything Ian says may or may not be garbage, it may also be his own opinion or it may not be his opinion at all, it may just be something he felt like stating anyone following his advice does so at their own risk and may be doing something Ian would actually advise against.
    And if you don't like what Ian has to say use the ignore function if you don't know how ask i will gladly tell you

  12. #12

    Default Re: General marketing

    Quote Originally Posted by ian View Post
    Love the wording 1:46 "the client can't even book someone else until you've had a chance to quote" I call B.S how do they stop someone from getting someone else from somewhere else
    I also like around 2:22-2:27 "we want only the best people,and we want you to be very,very motivated to look after our clients " note the wording our clients so it appears to me that they're not your clients but theirs
    If it is in clear English that would be the case. Don't know any other way of interpreting it
    http://www.southeastmowing.com.au
    Mob: 0423 091 182


    http://www.southeast-mowing.com.au
    Mob: 0411 040 026


    www.facebook.com/SouthEastMowing

    http://www.secmelbourne.com.au


    ------------------------------------------------------------------------------------------------------------------------------------------------
    Learn from yesterday, Live for today, Hope for tomorrow.

    If at first you don't succeed, avoid skydiving!

  13. #13
    Member Redeye's Avatar
    Join Date
    Mar 2009
    Location
    Shoalhaven ,NSW
    Posts
    5,201

    Default Re: General marketing

    more profits for Penman




    http://www.curraronglawnsngarden.com/

    http://curraronggardening.com/

    "All sin is washed away in the Holy goodness of Beer"
    Book of Redeye, Psalm 69

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •