It’s great to read everyone’s input on this topic – the comments about referrals particular got my interest. I speak to lots of small business operators each day in various services and trades and regularly hear about their marketing successes and failures, that aside the conversation usually moves on to referrals – from what I’m hearing the strike rate of securing a new customer via a referral is about 70% compared to a new customer via quoting from an advertising lead at about 30%.
What’s everyone’s thoughts on this? – from your experience do those figures sound right? …and what level of importance do you place on referrals.